The quest for the most valuable search engine optimization (SEO) metric is an ongoing debate among digital marketing experts. In SEO, there are a plethora of elements that you need to track, audit and manage to improve your search rankings. These include organic traffic, dwell time, bounce rate, time on page, session duration and page speed. Which one should you prioritize? In this article, we focused on the significance of dwell time in SEO and how you can use this data to develop better conversion rate optimization (CRO) strategies. Dwell time has been a topic of discussion in the SEO community for some time. Many SEO experts consider dwell time an integral Google ranking signal. However, not everyone agrees with this claim. With a lot of controversy revolving around the importance of dwell time SEO, one question remains: Is dwell time a Google ranking signal? If so, how does it change the digital marketing game? Let’s delve deeper into the role of dwell time in SEO. In thi